Privacy Policy

Last Updated: May 2025 

1. Introduction

APEX Fleet Solutions Ltd ("we", "our", or "us") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website or engage with our services — in line with the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018.

2. Data Controller

APEX Fleet Solutions Ltd
Basepoint, 70-72 The Havens
Ipswich, Suffolk, IP3 9BF
📧 Email: privacy@apexfleet.co.uk

3. What Personal Data We Collect

We may collect and process the following types of information:

• Identity & Contact Info – Name, company name, job title, phone number, and email address
• Transactional Data – Details of products or services purchased
• Technical Data – IP address, browser type, device info, website usage data
• Marketing Preferences – Consent status and communication history
   

4. How We Use Your Data

Your personal data may be used to:

• Deliver our services and manage customer relationships
• Respond to enquiries and provide support
• Send relevant updates or marketing (if you’ve opted in)
• Improve our website and customer experience
• Meet legal, regulatory, or contractual obligations
   

5. Legal Basis for Processing

We only process your personal data where we have a legal basis to do so, including:

• To perform a contract with you
• To comply with a legal obligation
• For our legitimate business interests (e.g. CRM, marketing)
• With your consent (where applicable)
   

6. Sharing Your Information

We do not sell or rent your data. We may share your information with:

• Trusted service providers (e.g. IT, accountants, CRM, payment platforms)
• Regulators or legal authorities when required by law
   

All third-party partners are subject to data protection obligations.

7. Data Security

We take data protection seriously. Your data is stored securely and only accessible by authorised team members. We use encrypted systems, strong access controls, and secure cloud platforms.

8. Data Retention

We only retain your data for as long as necessary — typically up to 7 years after our relationship ends, or as required by law.

9. Your Rights

Under GDPR, you have the right to:

• Access the data we hold about you
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict or object to processing
• Request a copy of your data (portability)
• Withdraw consent at any time (if processing was based on consent)
   

To exercise any of these rights, email us at privacy@apexfleet.co.uk

10. Cookies & Website Tracking

We use cookies to improve your browsing experience and analyse site performance. These cookies may collect anonymous data about how you use our website.

By using our website, you consent to our use of cookies in accordance with this policy. You can manage cookies via your browser settings.

11. Third-Party Links

Our website may include links to other websites. We are not responsible for their content or privacy practices — please check their privacy policies independently.

12. Data Breaches

In the unlikely event of a data breach involving your personal data, we will notify the ICO and any affected individuals as legally required.

13. Complaints

If you have any concerns about how your data is handled, contact us first at privacy@apexfleet.co.uk.

If you are not satisfied with our response, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk

14. Changes to This Policy

We may update this Privacy Policy from time to time. Please check back regularly for updates. Any changes will be posted on this page with the latest revision date above.